IActionable wants to bring game mechanics to, uh, everything:

IActionable is offering an API for developers to build around that makes it easier to add game mechanics to their apps. Events are pushed into IActionable, which keeps tracks them for users and awards achievements at certain thresholds. Sites can pull a complete list out per user and display them. It’s pretty straightforward. As a developer, the key thing here is that IActionable offers a model that makes sense for this and saves the hassle of trying to figure out a good implementation of this on your own.

The idea of bringing game mechanics to other activities isn’t new, but it’s certainly catching on. Wedoist (http://venturepimp.com/post/704962028/wedoist) offers project management with achievements, for example. I think this strategy has a lot of merit as an engagement tactic, especially during the crucial first few days of a new user’s experience.

Follow them at @iactionable.

Note: you’ll have to request access to get started with IActionable, but it’s a pretty straightforward process. The Venture Pimp just loves game mechanics, so drop me a line if you end up using IActionable. I’d love to see what you make with it.