The Great Movie Experiment is a fun way to rediscover movies you like:

It’s sort of like “Am I Hot Or Not” (warning: extremely dated reference!) for movies. You’re shown the posters for two movies that are duking it out for your praise, voting for one of the two being the better movie. (If you haven’t seen one, you can click “I Haven’t Seen It” to have it replaced with another movie.) That’s really all there is to the site, but it’s pretty addictive.

In addition to the main voting interface, you can also see the rankings of all of the movies that have been voted for. The top 20 is a pretty predictable list of popular movies — I guess this means the system works. More interesting is the Up & Coming list, which shows movies that are gaining popularity. Who would’ve thought that Empire Records would suddenly begin streaking towards the top 10?

I find this to be a pretty interesting thing to click through. Movies I haven’t seen in ages pop up and remind me of their existence. At this point, I’m not sure how this goes from being a fun app into a profitable business venture, but I can see an acquisition making sense in their future. This is a much better experience than the current NetFlix onboarding system, and would even be a fun addition to IMDB.

I wish them the best of luck in figuring out where they’re going to shine. In the meantime, check out their blog for fun movie-related entries.